NIKAMMA
The grind. The fire. The freedom.
Our story started as a spark of rebellion; ignited by the passion and vision of our founder. A solo traveller, a lover of nature, and a fervent photographer, he was all too familiar with the sting of being labelled a "nikamma" - a word often misunderstood. In truth, a nikamma is anything but useless; it’s someone driven by a vision others may not yet comprehend. A different thinker. A quiet disruptor. He envisioned a community, a collective of individuals proud of their free spirit, and courageous enough to live life by their own rhythm.
ek aur nikamma
Ek Aur Nikamma stands as a testament to the spirit of the "nikammas" - not the useless or idle, but the fiercely original. Too often misunderstood for choosing a path less travelled, nikammas are those who dare to live by their own rhythm, guided by passion rather than convention. Our inception is deeply rooted in a desire to redefine this narrative, to transform a term once seen with disregard into a badge of honour. The name itself is a bold embrace of this identity. We celebrate the audacity to chase one's passions, no matter how offbeat or unconventional.
Founded in the heart of Kolkata, India, our brand emerged from a profound desire to create a sanctuary for the misfits of society.
So, if you've ever been told you're too much or not enough, if you've ever felt out of place for simply being you, welcome home. It's time to wear your label with pride, to stand tall and stand out.
